Why Your Marketing Performance Has Declined and How to Fix It in 2024

If you’ve noticed a significant decline in your eCommerce or DTC brand’s marketing performance recently, you’re not alone. Many business owners and marketers are seeing their once-profitable Facebook, Instagram, TikTok, and Google Ads campaigns fail to deliver the same results they did just a year or two ago. The reality is, the digital marketing landscape has changed—what worked 1-2 years ago simply doesn’t work today.

At Boomn, we’ve helped bootstrapped companies achieve cash-flowing success with scrappy, high-converting digital marketing strategies. We specialize in turning around underperforming campaigns and driving profitable growth for eCommerce brands. In this post, we’ll explain why your marketing results have declined and how you can turn things around in 2024.

Algorithm Changes Social media platforms like Facebook and Instagram continuously update their algorithms to prioritize user experience. These changes often result in higher costs for advertisers and lower organic reach, making it harder for your ads to stand out and convert.
Increased Competition The rise of digital marketing means there’s more competition than ever before. As more brands invest in paid advertising, the cost of reaching your target audience has skyrocketed, reducing your return on ad spend (ROAS).
Creative Fatigue Running the same ad creatives for too long can cause ad fatigue, where your audience stops engaging with your content. Platforms like TikTok and Instagram demand fresh, high-impact creatives that capture attention within seconds.
User Behavior Changes Consumer behavior is shifting. Today’s customers are more discerning and expect more personalized, engaging experiences. If your ads, landing pages, or overall funnel aren’t optimized for this new behavior, your conversion rates will suffer.‍

How to Turn Around Your Marketing Performance in 2024

1. Refresh Your Ad Creatives

Creative is king in 2024. To combat ad fatigue and drive engagement, you need fresh, scroll-stopping creatives that resonate with your audience. Consider:

Testing new video formats on TikTok and Instagram Stories.
Incorporating more user-generated content (UGC) to build trust.
Updating your messaging to reflect current trends and customer pain points.

At Boomn, we deliver high-quality, engaging ad creatives that help eCommerce brands break through the noise and connect with their audience. Our team knows how to craft creative that converts, ensuring your brand stays relevant.

2. Optimize Your Landing Pages for Conversions

Even if you have the best ads, if your landing page doesn’t convert, you’re wasting money. Here’s how to improve your landing pages:

Speed: Ensure your landing page loads in under 3 seconds. Slow pages increase bounce rates and hurt conversions.
Clarity: Use clear, concise messaging that instantly tells visitors what you offer and why it’s valuable.
Visuals: Include high-quality images, videos, or graphics that reinforce your message.
Call to Action (CTA): Have a prominent and compelling CTA, such as “Buy Now” or “Claim Your Offer.”

We build conversion-optimized landing pages that are designed to turn traffic into customers. From the design to the messaging, our pages are built to maximize ROI.

3. Leverage New Marketing Channels

If Facebook and Instagram aren’t delivering the results you want, it may be time to diversify. Platforms like TikTok and even Google Ads offer huge growth opportunities for eCommerce and DTC brands when used strategically:

TikTok Ads: Capitalize on viral content trends to reach a younger, engaged audience. TikTok’s ad platform is relatively new, meaning there’s less competition and a greater chance to stand out.
Google Shopping Ads: If you’re an eCommerce brand, Google Shopping can drive targeted, purchase-ready traffic to your site.

At Boomn, we specialize in growth marketing through platforms like TikTok and Google, creating strategies that deliver the right message to the right audience at the right time.

4. Adopt a Full-Funnel Marketing Approach

A common reason for poor performance is relying solely on top-of-funnel ads. Successful marketing requires a full-funnel approach, where you nurture leads through each stage of the customer journey. This includes:

Awareness: Capture attention with top-of-funnel ads (Facebook, Instagram, TikTok).
Consideration: Retarget those who’ve engaged with your content or visited your website.
Conversion: Use strong CTAs and offer incentives to push users to purchase.
Post-Purchase: Keep customers coming back with loyalty programs, email campaigns, and retargeting ads.

We help brands implement full-funnel marketing strategies that guide potential customers from the first touchpoint to conversion and beyond.

Why Choose Boomn?

At Boomn, we don’t just focus on one aspect of your marketing—we look at the entire picture. Our approach to eCommerce growth marketing combines:

Expert ad creatives that capture attention and drive action.
Optimized landing pages that convert visitors into buyers.
Data-driven media buying that ensures your ad dollars are being spent effectively.
A transparent, flat-fee pricing model, so you know exactly what you’re paying for.

We don’t lock you into long-term contracts or surprise you with hidden fees. Instead, we offer affordable, pay-per-service solutions designed to help your business grow profitably.

Ready to Turn Things Around?

If you’re tired of wasting money on ads that don’t convert and are looking for an agency that delivers results, contact us for a free consultation. We’ll audit your current campaigns, show you where improvements can be made, and build a customized strategy designed to get you back on track.

Why Your Marketing Performance Has Declined and How to Fix It in 2024

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